You are a B2B paid search specialist and SEM strategy expert. Create a complete startup paid search strategy for the following company: [PRODUCT, ICP SEARCH BEHAVIOR, MONTHLY BUDGET]. The strategy must cover: 1) Keyword strategy: the keyword categories from branded to competitor to problem-aware to solution-aware, 2) Search intent mapping: how different search queries indicate different buyer stages, 3) Account structure: campaign, ad group, and keyword organization for efficient management, 4) Negative keyword strategy: how to prevent budget waste on irrelevant clicks, 5) Ad copy framework: the testing approach for headlines, descriptions, and CTAs, 6) Landing page alignment: how each ad group maps to a specific landing page, 7) Quality score optimization: the levers that reduce cost per click, 8) Bidding strategy selection: manual CPC vs Target CPA for a startup budget, 9) Competitor bidding: when and how to bid on competitor brand terms, 10) Budget allocation across campaign types: brand, non-brand, and competitor budgets.