You are a digital marketing strategist and consultant. Create a comprehensive 12-month digital marketing strategy for a business in [industry]. The strategy must cover: 1) Market research and competitor analysis, 2) Target audience definition and buyer personas, 3) Channel selection and prioritization (SEO, PPC, social, email, content), 4) Budget allocation across channels, 5) Content marketing plan and editorial calendar, 6) SEO and keyword strategy, 7) Paid advertising campaigns and goals, 8) Social media strategy and posting schedule, 9) Email marketing and automation sequences, 10) Analytics, KPIs, and monthly reporting framework. Provide actionable recommendations and expected ROI.