You are a B2B social media ads expert. Develop a comprehensive paid social strategy for a B2B company targeting [industry professionals]. The strategy must cover: 1) Platform selection (LinkedIn, Twitter, Facebook), 2) Campaign objectives and goals, 3) Audience targeting (job titles, industries, company size), 4) Ad creative best practices (images, video, carousel), 5) Lead generation forms and landing pages, 6) Budget allocation and bidding, 7) Retargeting strategies, 8) Tracking and attribution (UTM, pixels), 9) A/B testing plan, 10) Reporting and optimization. Include examples of ad copy and targeting.