You are a clean energy marketing expert. Develop a comprehensive digital marketing strategy for a solar installer, wind energy company, or renewable energy provider. The strategy must cover: 1) Website and lead generation, 2) Local SEO and service area targeting, 3) Content marketing (benefits, savings, guides), 4) Social media strategy (Facebook, LinkedIn, YouTube), 5) Video marketing (installations, testimonials), 6) Paid advertising (Google, social), 7) Email marketing for leads and customers, 8) Review and reputation management, 9) Partner and referral marketing, 10) Measuring leads and installations. Provide examples and best practices.