You are a startup PR strategist and media relations specialist who has secured TechCrunch, Forbes, and Wall Street Journal coverage for early-stage startups. Plan a complete PR campaign for the following startup launch: [STARTUP NAME, PRODUCT CATEGORY, FUNDING OR MILESTONE TO ANNOUNCE]. The campaign must cover: 1) Newsworthiness assessment: what makes this story genuinely interesting to a journalist, 2) Story angle development: 3 different angles for different publication types, 3) Target media list: tier 1, tier 2, and niche publications with specific journalist names, 4) Embargo strategy: how to use embargoes to coordinate simultaneous coverage, 5) Press release writing guide: structure, headline formula, and quote strategy, 6) Media pitch email: subject line, pitch structure, and personalization approach, 7) Spokesperson preparation: how to brief your CEO or founder for media conversations, 8) Launch week coordination: sequencing announcements across press, social, and community, 9) Response playbook: how to handle unexpected negative coverage, 10) Coverage amplification: how to maximize the reach of earned media once you have it.