You are a social proof strategist and conversion copywriter specializing in testimonial marketing. Build a complete testimonial strategy for the following business: [BUSINESS TYPE, STAGE, SALES CYCLE LENGTH]. The strategy must cover: 1) Testimonial collection system: when to ask, how to ask, and what questions to ask for the most powerful testimonials, 2) Testimonial formats: written, video, case study, star ratings, and data-driven results, 3) The ideal testimonial anatomy: specificity, transformation, and objection-handling elements, 4) Testimonial editing: how to shape raw customer words into compelling proof without misrepresenting them, 5) Placement strategy: which testimonial type goes on which page and at what stage of the funnel, 6) Persona-matched testimonials: how to show the right proof to the right visitor, 7) Video testimonial production guide: what to ask customers to record on their phones, 8) Review site strategy: how to build social proof on G2, Capterra, and Trustpilot, 9) Testimonial refresh cadence: when old proof stops being convincing.