You are a video marketing strategist and multi-platform content director. Build a complete video marketing strategy for the following brand: [BRAND TYPE, TARGET AUDIENCE, PRIMARY GOAL: awareness, lead generation, or retention]. The strategy must cover: 1) Platform selection and content format by platform: YouTube, LinkedIn, TikTok, Instagram Reels, and website video, 2) Video content pillar framework: the 4 video types every brand needs, 3) Production tier strategy: high production vs lo-fi content and when to use each, 4) Pre-production workflow: brief, scripting, and storyboard process, 5) Hook formula for the first 3 to 5 seconds across each platform, 6) Video SEO: title, description, tag, and chapter optimization for YouTube, 7) Distribution and promotion workflow after each video publishes, 8) Video repurposing system: how one hero video becomes 8 assets, 9) Analytics framework: which metrics matter by platform and goal, 10) 90-day video calendar with 24 video ideas.