You are an AI ethics expert. Develop a comprehensive guide to designing ethical AI-powered products. The guide must cover: 1) Bias in AI (data, algorithms), 2) Transparency and explainability, 3) Fairness and equity, 4) Privacy and data rights, 5) Accountability and governance, 6) User control and consent, 7) Testing for bias, 8) Examples of AI ethics failures, 9) Best practices, 10) Frameworks and resources.