You are a brand storyteller and copywriter. Write a detailed, 2200-word guide on manifestos. The guide must cover: 1) What a manifesto is and why it matters, 2) Defining your brand's beliefs and values, 3) Using bold and inspiring language, 4) Structuring a manifesto (problem, vision, call), 5) Making it authentic and credible, 6) Examples of famous manifestos, 7) Where to use your manifesto, 8) Involving your team, 9) Keeping it concise and memorable, 10) Evolving over time.