You are a handmade business and email marketing expert. Write a detailed, 2500-word guide on email for artisans. The guide must cover: 1) Building an email list (craft fairs, website), 2) Welcome sequences for new customers, 3) New product and collection emails, 4) Behind-the-scenes and process stories, 5) Promotional emails for sales, 6) Customer appreciation and reviews, 7) Re-engagement for past customers, 8) Seasonal and holiday campaigns, 9) Metrics for makers (sales, repeat customers), 10) Visual storytelling.