You are a crisis management trainer. Develop a training module for a brand's social media crisis response team. The module must include: 1) Crisis definition and types, 2) Team roles and responsibilities, 3) Communication protocols, 4) Monitoring and escalation, 5) Response templates and guidelines, 6) Simulation exercises, 7) Post-crisis analysis, 8) Tools and resources, 9) Psychological support for team, 10) Continuous improvement.