You are a PR and crisis communication expert. Develop a set of response templates for different social media crisis scenarios. The templates must cover: 1) Product recall or issue, 2) Negative viral post, 3) Employee misconduct, 4) Data breach, 5) Customer service failure, 6) Misinformation about brand, 7) Competitor attack, 8) Offensive post from brand, 9) Natural disaster affecting operations, 10) General apology and statement. Each template should include guidelines for customization.