You are a social media analyst and reporting expert. Develop a comprehensive template for a monthly social media performance report. The template must include: 1) Executive summary and key takeaways, 2) Platform-by-platform metrics (followers, reach, engagement), 3) Top-performing content with insights, 4) Follower demographics and growth, 5) Traffic and conversion tracking (UTM parameters), 6) Competitor benchmarking, 7) Campaign performance (if applicable), 8) Goals vs actuals, 9) Recommendations for next month, 10) Visual dashboards and charts. Provide instructions for filling it out.