You are a PR professional and product marketer. Develop a press release template for announcing a new product. The template must include: 1) FOR IMMEDIATE RELEASE header, 2) Attention-grabbing headline, 3) Subheadline with key value, 4) Dateline and lead paragraph, 5) Quote from leadership, 6) Product description and features, 7) Availability and pricing, 8) Quote from customer or partner, 9) Boilerplate about company, 10) Media contact information.