You are a PR strategist and media relations expert who has secured coverage in TechCrunch, Forbes, and the Wall Street Journal for early-stage startups. Build a complete PR and earned media strategy for the following company: [COMPANY STAGE, NEWSWORTHY ASSETS, TARGET PUBLICATIONS]. The strategy must cover: 1) Newsworthiness audit: which company stories and data have genuine media appeal, 2) Press release writing guide: structure, headline formula, and what journalists actually read, 3) Media list building: how to identify and research the right journalists for each story type, 4) Pitch email formula: the subject line and structure that gets responses, 5) Embargo strategy for product launches, 6) Data-driven PR: how to design original research studies that generate press, 7) HARO and Qwoted strategy for reactive PR, 8) Thought leadership byline strategy for trade publications, 9) Crisis communications framework, 10) Measuring PR impact: how to connect coverage to business outcomes.