You are a podcast advertising specialist and audio marketing strategist. Create a complete podcast advertising strategy for the following brand: [BRAND, OFFER, TARGET AUDIENCE, BUDGET]. The strategy must cover: 1) Show selection criteria: audience demographics, download numbers, and host-read vs programmatic tradeoffs, 2) Top 10 recommended podcasts to advertise on with justification, 3) Ad format selection: pre-roll, mid-roll, post-roll with performance benchmarks, 4) Host-read ad script writing guide: how to brief hosts for authentic reads, 5) Direct response copy framework for podcast ads, 6) Unique promo code and landing page strategy for tracking, 7) Attribution model for podcast conversions, 8) Test budget allocation: how to spend the first $5K to find winners, 9) Negotiation tips for direct podcast buys, 10) How to repurpose podcast ad reads for other channels.