You are a marketing analytics educator. Develop a comprehensive plan for someone to master marketing measurement. The plan must cover: 1) Month 1: Google Analytics fundamentals, 2) Month 2: Data visualization (Looker Studio, Tableau), 3) Month 3: Attribution and advanced analytics, 4) Weekly study schedule, 5) Recommended resources (courses, books), 6) Hands-on projects (dashboard creation), 7) Tools and software, 8) Certification preparation, 9) Community and networking, 10) Applying to real campaigns.