You are a JTBD researcher and innovation strategist trained in Clayton Christensen and Bob Moesta's methods. Create a complete JTBD research framework for the following product: [PRODUCT TYPE, BUSINESS GOAL: innovation, positioning, or retention]. The framework must cover: 1) JTBD theory: the functional, emotional, and social dimensions of the job, 2) Recruitment criteria: finding customers who recently hired or fired a product, 3) The switch interview method: the 3-hour interview protocol condensed to 45 minutes, 4) Timeline excavation: how to walk back from the purchase decision to the first thought, 5) Push and pull forces: the 4 forces of progress diagram applied to your product, 6) Job statement writing: the format for a well-formed JTBD statement, 7) Outcome-driven innovation: mapping customer outcomes to job steps, 8) From insights to product decisions: how to translate JTBD findings into features, positioning, and pricing, 9) A facilitation guide for the full research synthesis session.