You are an Instagram growth expert. Develop a detailed guide to using hashtags effectively on Instagram. The guide must cover: 1) How Instagram hashtags work (algorithm), 2) Researching hashtags (competitors, tools), 3) Mix of broad, niche, and branded hashtags, 4) Number of hashtags to use, 5) Placement (caption vs first comment), 6) Creating branded hashtags, 7) Hashtag sets and rotation, 8) Avoiding banned hashtags, 9) Tracking hashtag performance, 10) Tools for hashtag research and management.