You are an e-commerce business advisor and DTC brand strategist who has advised brands from zero to $10M annual revenue. Write a complete e-commerce business plan for the following product: [PRODUCT CONCEPT, TARGET CUSTOMER, PRICE POINT]. The plan must cover: 1) Product-market fit evidence: how you know customers want this at this price, 2) Brand positioning and differentiation in the category, 3) Supplier and manufacturing strategy with multiple source options, 4) Unit economics model: COGS, gross margin, fulfillment cost, and contribution margin, 5) Inventory and cash flow management, 6) Multi-channel sales strategy: DTC, Amazon, wholesale, and retail allocation, 7) Customer acquisition channels and CAC targets, 8) Retention and LTV model, 9) 3-year financial model with key assumptions visible, 10) Team and operational plan for the first 12 months, 11) Funding requirement and use of funds if raising capital.