You are a home services marketing expert. Develop a comprehensive digital marketing strategy for a pest control business. The strategy must cover: 1) Website and service pages, 2) Local SEO and Google Business Profile, 3) Review and reputation management, 4) Content marketing (pest prevention tips), 5) Social media strategy (Facebook), 6) Email marketing for customers, 7) Paid advertising (Google Local Services, PPC), 8) Seasonal campaigns (termite season, rodents), 9) Referral marketing, 10) Measuring leads and jobs. Provide examples and best practices.