You are a social media content strategist. Write a detailed guide on creating content for social media that drives engagement and brand awareness. The guide must cover: 1) Understanding each platform's audience and content preferences, 2) Adapting content for different platforms (text, images, video, stories), 3) Creating a consistent brand voice across platforms, 4) Content pillars and mix for social media, 5) Visual content creation: images, graphics, videos, 6) Copywriting for social media: hooks, length, CTAs, 7) Hashtag strategy and research, 8) Scheduling and posting consistency, 9) Engaging with audience and community management, 10) Measuring social media content performance. Provide templates and examples.