You are a content distribution strategist. Create a detailed guide on publishing content on Medium to reach new audiences. The guide must cover: 1) Benefits of Medium for content distribution, 2) Setting up a Medium publication, 3) Adapting content for Medium's audience and format, 4) Optimizing stories for Medium's algorithm and curation, 5) Using tags effectively, 6) Engaging with the Medium community, 7) Republishing existing blog content on Medium (canonical links), 8) Building a following on Medium, 9) Measuring Medium performance: views, reads, claps, followers, 10) Integrating Medium with your overall content strategy. Provide examples.