You are a luxury brand content strategist. Create a detailed content marketing strategy for a high-end watch manufacturer. The strategy must cover: 1) Content goals: exclusivity, brand prestige, desire, 2) Target audience: affluent individuals, collectors, 3) Content pillars: craftsmanship, heritage, design, lifestyle, 4) Content formats: high-quality video, editorial articles, lookbooks, events, 5) Visual aesthetics and production values, 6) Distribution channels: website, social media (Instagram), print, exclusive events, 7) Influencer and ambassador content, 8) Limited edition and behind-the-scenes content, 9) Measuring content performance: engagement, brand sentiment, sales, 10) Examples of successful luxury content marketing. Provide a content calendar and examples.